Version 1.0.1, updated 2012-12-02
wywy Adconnect for DBM allows advertisers on DBM to traffic line items in sync with TV commercial airings.
Customers need to have a DBM partner account.
wywy will need be to granted access to the advertiser where line items will be trafficked in sync with TV commercial airings.
In order to traffic line items in sync with TV commercial airings wywy will need access from at least the advertiser level.
This is the lowest level for which DBM will allow a user to be granted access. Access can be granted at the partner level,
for ease of managing multiple synced campaigns across an account.
wywy only uses the API to traffic line items as agreed between parties. Only data needed to activate and traffic line items is collected and is not retained.
The below steps are necessary to grant wywy access to the DBM account and for the Adconnect setup to work:
Line items are created by the client. wywy will not create or make changes to line items other than to facilitate the trafficking in sync with TV airing broadcasts. Please note that DBM does not support TrueView for TV-Sync, create regular line items instead. The following should be considered when creating line items that will be trafficked by wywy:
After the campaigns have been created wywy's campaign management will work with the client to make sure that the correct commercials are linked to the right line items.
When the line items are in place wywy can map these to the TV commercials. wywy requires the following information to complete the mapping:
There is a delay between activating a line item on DBM and delivering the first impressions. Generally traffic reaches desired levels within 30-60 seconds. Google have stated that:
Expectation should not be that there is no delay between an API call and the actual start or end of delivery. We have no guaranteed max delay time.